White Swan coneflower bears large, sweetly fragrant white blooms that reflex gracefully away from a spiky, coppery-brown central cone, providing a long season of colour from late June into September. It is a classic choice for perennial borders, prairie-style plantings, and cutting gardens, and its flowers remain attractive to butterflies and other pollinators throughout the bloom period. Like other purple coneflowers, it is tough and long-lived once established.